O&G goes off-trade
Published: 23 July, 2008
Waverley TBS's successful on-trade range, Oliver & Greg's, is being launched into the off-trade.
Currently the seventh best-selling on-trade range according to AC Nielsen (with 10million bottles sold last year), the new off-shoot will be called Oliver & Greg's Great Range.
With six different wines sourced from five countries, the launch will be supported by a 1.4 million investment campaign'. Closed under screwcap it has an RSP of 3.99.
Keywords:
Search
© Agile Media Ltd 2024. All rights reserved. Agile Media Ltd. Registered office:
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
