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UK drives growth for Fever-Tree

Published:  25 July, 2017

Leading premium mixer producer Fever-Tree has announced another strong set of half-year results, particularly in the UK market.

In the first half of 2017, the UK-based company saw global revenue growth rise by 77% to £71.9m, and saw growth across all regions, channels and flavours.

But it was in the UK – the company’s biggest market – that growth was most acute.

According to the results released this morning (July 25), the UK contributed 47% of the group’s sales, with revenue growth of 113% compared to the first half of 2016.

Fever-Tree is also believed to be responsible for 99% of the value growth in the entire UK mixer category within retail in the 12 months to June 2017 and now holds a 30% value share (IRI).

The group saw especially strong growth in the off-trade, which now accounts for 50% of all UK sales.

This was “exceptional” in the first half of 2017 the group said, helped by distribution gains made in 2016 and the first half of 2017, and continued strong performance of 150ml can formats.

Fever-Tree set out in 2005 to create high quality mixers which could cater to the growing demand for premium spirits.

Now it is the world’s leading supplier of premium carbonated mixers for alcoholic spirits by retail sales value, and is distributed to over 50 countries worldwide.

Based on H1 2017, Tim Warrillow, CEO of Fever-Tree said the group anticipates that the outcome for the full year will be “materially ahead of its expectations.”

“We achieved growth in all our regions, driven by further distribution gains and underlying rate of sales growth as the two key trends of premiumisation and mixability continue to gather pace globally.

“We continue to invest and improve our infrastructure, relationships with key suppliers and customers as well as adding to our senior team. The strength of our brand and first mover advantage means we are well positioned as the opportunity for premium mixers continues to gather momentum across our key markets,” he added.