Have a happy...Cono Sur

Helping its customers drive sales in the run-up to Mothers' Day and Easter is Chilean winery Cono Sur.

Its innovation is to offer customised point-of-sale (POS) packs with Cono Sur Sparkling Brut and Sparkling Rosé, exclusively to independent wine merchants. The packs, which have been designed to personalise gifting for the three occasions, include three custom-made gift tags for the corresponding celebration, along with gift-wrapping tissue paper, stickers and an A4 self-standing, price board displaying tasting notes for both Cono Sur Sparkling Brut and Sparkling Rosé. In Cono Sur is also offering independent merchants the chance to get a case of Sparkling Brut free with every six cases of Cono Sur Sparkling Brut or Sparkling Rosé they buy before March 16

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