PR push for Prosecco

Increasingly popular Prosecco is to be boosted by its first ever UK public relations charm offensive as the sparkler continues to take the fizz out of Champagne sales.

The Prosecco DOC dj Conegliana-Valdobbiadene Consortium is planning to launch a PR campaign as consumer demand continues to soar.

The campaign by the trade body - aimed to further increase and support sales of Prosecco Conegliano-Valdobbiadene DOC - will also educate trade and consumers about DOC.
A Harpers Wine and Spirit online poll shows that 65.2 % of trade respondents report an increase in sales of Prosecco.

The PR campaign has been designed to raise accessibility to Prosecco DOC Conegliano-Valdobbiadene, to on and off-trade wine buyers as well as the media.

In tandem with a media relations campaign, the consortium will hold a tasting at London's Institute of Directors on October 19.

The event will again host around 40 DOC producers and a seminar will be presented by Tim Atkin MW. Non-trade guests will also be invited to the event.

The Director of the Prosecco DOC di Conegliano-Valdobbiadene Consortium, Giancarlo Vettorello says: "With the UK consumers ever more discovering Prosecco DOC di Conegliano-Valdobbiadene we want to give utmost support the importers, retailers and hospitality industry to maximise the potential of this exciting growth. We are confident the planned programme will meet the needs of the trade and consumers alike."

• Sommeliers