New look La Gioiosa extends Tesco distribution deal

Published: 31 October, 2008

Italian wine brand La Gioiosa is strengthening its position in the sparkling wine category with the launch of new premium packaging for its Prosecco Spumante Brut and extended distribution in Tesco to 650 stores.
Source: D&D Wines International

Source: D&D Wines International

Italian wine brand La Gioiosa is strengthening its position in the sparkling wine category with the launch of new premium packaging for its Prosecco Spumante Brut and extended distribution in Tesco to 650 stores.

"The new packaging has really strong premium credentials with a matt gold foil capsule and neck label that displays the heritage of La Gioiosa as a leading producer of Prosecco" said Lewis Jones, Marketing Director of UK agent D&D Wines International.

"In today's market conditions, as consumers trade down from Champagne to other sparkling wines, La Gioiosa Prosecco Spumante offers fantastic value for money at £7.49 with packaging that over delivers significantly in the category."

The new packaging will be complemented over the Christmas trading period with high quality gift cartons making this an ideal Christmas gift choice for the festive celebrations.

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