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La Gioiosa wins new Bargain Booze listings

Published:  06 October, 2008

The Number 1 Italian wine brand in the UK, La Gioiosa, has won 2 new listings for its wines in 3L BIB size with Bargain Booze.

The Number 1 Italian wine brand in the UK, La Gioiosa, has won 2 new listings for its wines in 3L BIB size with Bargain Booze.

The two wines which have gained listings are a Pinot Grigio and a Pinot Grigio Rosé, both will retail at £15.99 and will be in store in time for the busy festive season.

Lewis Jones, Marketing Director for La Gioiosa's agent, D&D Wines commented "These two new listings are another big win for La Gioiosa, who are already a top selling brand in Tesco and Co-op. This addition to their retail listings can only add to the brand's success in the market."

La Gioiosa is situated in the heart of Treviso, and is a leader in the production of Prosecco, managing 700ha of Prosecco vineyards in the Valdobbiadene region.

Last week La Gioiosa revealed new packaging for its range of still wines being sold in the UK.

Source: D&D Wines International Limited on behalf of La Gioiosa.

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