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Lion Nathan boss pushes regionality

Published:  23 July, 2008

The MD of the Lion Nathan Wine Group is to push for greater knowledge of Australian regionality.

Peter Cowan, speaking one year after the company's joint venture launch with Bibendum in the UK, said that he was delighted with how the venture had come along, and pointed out that the next step was to educate consumers.

He told Harpers: We set ourselves some pretty tough goals. I'd say we'd tick the box on seven out of 10 of those.' He said that a key milestone was to turn a negative contribution into a positive profit', which had been achieved, and he also praised his team, which he said was the main reason for an increased number of listings in the off- and on-trades.

We've put all the building blocks in place now, and our range covers a broad spectrum across all the regions of Australia and New Zealand,' he said. We're now at the starting line, and we can become a serious player in the world of regional wine.'

Cowan stressed that regionality had to be talked about in a user-friendly way', using Barossa: Shiraz: St Hallett' and Clare Valley: Riesling: Knappstein' as examples. He also welcomed the rebranding of Wine Australia as a really great step in the right direction'.