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Whyte and Mackay launches super premium range

Published:  18 January, 2007

Whyte and Mackay eyes-up ontrade with new super premium range.

The Isle of Jura 40 year old: a single malt filled to cask in 1966, released in a limited edition of 98 bottles, and priced at 1,249 a bottle

The Dalmore 40 year old: presented in a black leather case with a gold stag crest, with an initial global release of 1,000 bottles, and priced at 1,350

The Dalmore 1973 Cabernet Sauvignon: created in a process unchanged since the distillery first opened in 1874, released in a limited edition of 1,000 bottles, and priced at 399

The Whyte and Mackay 40 year old: a blended Scotch filled to cask in 1966, with an initial global release of 1,000 bottles, and priced at 549.

Whyte and Macky on trade sales director David Brown said: "I would like people to think that Whyte and Mackay has re-awoken, that it is at the top of the tree again.

"Pub customers are unlikely to buy 40 year-old whisky but there is a halo effect, it will act as a door opener and wave the flag for this business."

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