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Halewood International buys Crabbie's

Published:  18 January, 2007

Halewood International - the UK's largest independent alcoholic drinks manufacturer and distributor - has purchased the Crabbie's brand from The Glenmorangie Company.

The Crabbie's range includes Crabbie's Green Ginger Wine and Crabbie's Mac. Halewood has been producing the range under licence from Glenmorangie.

Glenmorangie, which was bought by luxury goods group LVMH two years ago, said it wants to concentrate on its premium Scotch portfolio, which also includes Glen Moray and Ardbeg. John Halewood, founder and chief executive of the company, commented: This is part of our ongoing aquisition strategy. Crabbie's heritage, and its status as Scotland's favourite ginger wine, presented Halewood International with an opportunity to develop its appeal across wider markets.

Crabbie's already achieves impressive sales in the UK, with a loyal customer base. Bolstered by our experience

in brand development we believe it represents a great opportunity for us.'