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Pama - the world's first' pomegranate liqueur

Published:  18 January, 2007

The world's first' pomegranate liqueur is being launched in the UK this summer by charteredbrands. 'Pama' is a blend of pomegranate juice, vodka, and tequila.

Bottled at 17% abv, the company says that Pama 'delivers an intense sweet-and-sour red cherry nose, excellent balance of sweet tartness and crisp pomegranate fruit on the palate, and a long finish with perfect acidity'.

charteredbrands brand realisation director Glen Gribbon says: 'Consumer demand for all things pomegranate continues to surge, and with Pama we are bringing this trend to clubs and bars where the proven success of the brand in the US will have a major impact on the cocktail scene.'

Pama was first launched in the US late last year, and is owned by Heaven Hill Distilleries. For more information on Pama, which will retail at 18.99 for a 70cl bottle, call 0845 634 4024.