Constellation launches Pimm's competitor
Published: 18 January, 2007
Constellation Brands is tackling Diageo head-on by launching a direct competitor to its market-leading Pimm's brand.
Stone's Summer Cup is a spin-off of Constellation's long-standing Stone's Ginger Wine brand and, like Pimm's, is designed to be mixed four to one with lemonade.
The new launch is significantly cheaper, at 4.99, and less potent, at 13.5%, than Pimm's, and during its launch will come packaged with a two-litre bottle of lemonade.
No listings have been confirmed as yet.
Keywords:
Search
© Agile Media Ltd 2024. All rights reserved. Agile Media Ltd. Registered office:
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
Registered in England No. 6646125. VAT No. 938 4452 95
