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Festive Fladgate

Published:  18 January, 2007

The Fladgate Partnership is releasing special wooden gift cases and chic black cartons' in time for Christmas.
As well as boxes and cartons for the majority of its brands, the Port producer - whose brands include Taylor's, Croft, Fonseca and Delaforce - has also launched a special A Century of Port' case, featuring bottles of Taylor's 10, 20, 30 and 40 Year Old Tawny.

Andrew Hawes, managing director of The Fladgate Partnership's UK importer Mentzendorff, said: The growth in consumer spend over 15 in the run-up to Christmas and the genuine thirst for knowledge has persuaded us to develop a range of top-quality gifts that will encourage shoppers

to trade up at the point of purchase. The success of Croft Indulgence in 2004, which was produced with the female consumer in mind, has shown us that consumers respond positively to visual cues in-store.'