Four Pillars joins up with Love Drinks for UK distribution

By Jo Gilbert

Published: 28 November, 2016

Yara Valley distillery Four Pillars Gin, has appointed a new distributor for the UK.

Four Pillars has been distributed by Liberty Wines since May 2015, but will be taken over and represented by Love Drinks as its exclusive UK-based importer and distributor from December 1.

Co-founder Stuart Gregor thanked Liberty for its efforts in establishing a "strong foothold" for the brand in Great Britain and Ireland.

"We have had a terrific start to our sales life in the UK thanks to David Gleave and his team at Liberty and we want to thank them for all their efforts," he said.

"The time has come for us to work closely with a group like Love Drinks that is single-minded in its focus on great spirits, great relationships and growing high quality craft brands so we are delighted that we've been able to come to an agreement with Kirsty and her team.

"We love their portfolio and we've been keeping a close eye on the success of our Aussie mate Mr Black and we hope we can really turn up the volume on our sales over the next few years."

Kirsty Loveday, CEO and founder of Love Drinks added: "As we all know, gin is an extremely crowded market, but at Love Drinks we are working with gins that have USPs that cut through the chatter of other gins; gins that have got a long-term plan and are investing in the UK market."

Four Pillars aims to offer gins with a twist.

Their Bloody Shiraz Gin, steeped in Shiraz grapes for eight weeks, was launched earlier this and will sit in Love Drinks' portfolio alongside their new Spiced Negroni Gin.

Four Pillars began in early 2014, and its Rare Dry Gin (41.8% ABV) has become the cornerstone of its portfolio.

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