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Yealands launches New Zealand's first vineyard tour guide app

Published:  12 April, 2016

A New Zealand winery is paving the way for enhancing visitor experience with new technology by launching a first of its kind vineyard tour app.

A New Zealand winery is paving the way for enhancing visitor experience with new technology by launching a first of its kind vineyard tour app.

Yealands Wine Group have released a mobile application that allows visitors to tour its Seaview Vineyard in the Awatere Valley, Marlborough, with a self-guided vineyard tour.

Yealands Estate White Road Tour app is the first kiwi wine app that allows the user to take a self-guided vineyard tour.

It allows visitors to take themselves on the 40-minute, 7.5km vineyard tour and stop at ten points of interest.

Founder of the Yealands Wine Group, Peter Yealands explained that app does not aim to replace the experience of visiting the vineyard, but to enhance it.

"Our intention with this app is to enhance our visitors' overall experience by engaging with them as they go on their own personal tour. It allows users to go at their own pace and focus on their particular interests, be it our breath-taking views of the Cook Strait or many of the sustainable farm practices that we implement. We want visitors to leave having truly lived and breathed our philosophy and seen first-hand what Yealands is all about."

The app will also be used to help visitors to spot unusual wildlife such as Kune Kune pigs and yaks, as well as the more traditional ducks and chickens.

Notable highlights include Cape Campbell Lighthouse, the South Island's most North Eastern tip and Mt Tapuae-o-uenuku, the tallest mountain in the South Island at just under 3000 metres in height, which is known for its use by Sir Edmond Hilary as his training ground in 1940.

The new application is available online through the iPhone App store and Google Play store.

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