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ProWein 2016: The importance of brand building within the UK wine trade

Published:  22 March, 2016

This year's ProWein was marked by a distinct spilt that seems to be happening within the UK wine trade. Discovery of small producers and esoteric wines is growing in popularity, but simultaneously so is the emphasis on brand building within the wine trade. Bill Hardy, of UK's number one wine brand discussed the importance of why brand building is important in the UK wine trade.

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