Warner Edwards reaps rewards of on-trade effort

By Mathew Lyons

Published: 28 January, 2016

Northampton-based gin distillers, Warner Edwards grew by 400% in the on-trade across 2015, the company has said.

The on-trade has been a major focus for the craft distillery, to the extent that founders Tom Warner and Sion Edwards both offer personal on-site training for bar staff across the UK, as well as hosting demonstrations of their distilling process in their Harrington distillery.

The effort has been rewarded with a listing for its Victoria's Rhubarb Harrington Elderflower flavoured gins in the London-based Youngs pub chain.

Warner Edwards has also won key listings from a number of smaller pub groups, including Oakman Inns and Joules.

Patrick Dardis, retail director at Young's Pubs, said: "We're delighted to add Warner Edwards flavoured gins to the selection of spirits available at our pubs.

"We have seen a big increase in interest in flavoured spirits and Warner Edwards Victoria's Rhubarb and Warner Edwards Harrington Elderflower Gin varieties represent a unique and high-quality option for our outlets to showcase.

"Its British provenance reflects our premium brand values and our support of home-grown producers."

Eamonn Borg-Neal, business development manager at Oakman Inns, said: "Not only does Warner Edwards deliver on the quality of its gins, but also on the added value it offers in terms of training, tasting and events."

Warner said: "We are passionate about growing our presence in the on-trade and we're excited to see our gins on display in pubs across the country.

"Our new pub listings will be able to provide their customers the chance to experiment with new flavours and try something fresh and unique."

Founded in 2012, Warner Edwards has listings for its gins in M&S, Booths and Fortnum & Mason, among others.

It launched redesigned bottles for its four strong range - which also includes its core Dry Gin and a Sloe-flavoured variant - in the autumn.

Warner Edwards' gin has an abv of 44%. Eleven botanicals are used its creation, including black pepper, cardamom, cinnamon and dried elderflower.

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