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Insights: What wine trends will be driving this year's festive period

Published:  03 November, 2015

et the planning, stock, marketing and sales mix right and Christmas should deliver a bumper season, with a sales uplift over the extended period that, for many, can come close to matching the take for the rest of the year. Conversely, though, at its most extreme, depressed or underperforming, Christmas trading can seriously impact on the ongoing health of a business. Which is why it is so important to make the most of this seasonal drinkfest.

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