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Premium Grouse whisky expression gets a makeover as Smoky Black

Published:  16 September, 2015

The Black Grouse Scotch whisky is being relaunched as The Famous Grouse Smoky Black.

The Black Grouse Scotch whisky is being relaunched as The Famous Grouse Smoky Black.

The spin-off premium expression of the Famous Grouse blend has been reformulated with the addition of a peated malt from the Glenturret distillery to give it an extra smoky character.

Distributor Maxxium UK hopes the change will provide "a consistent look and feel across the brand's core portfolio".

The new-look whisky comes in a tinted glass bottle designed to convey the smokiness of the whisky inside.

Maxxium UK marketing controller Johna Penman said: "We have invested significantly in the development plan which is designed to enhance the brand's premium credentials and capitalise on the consumer demand for premium packaging."

Master blender Gordon Motion added: "The Famous Grouse Smoky Black has been blended to deliver the same flavour profile our consumers enjoyed in The Black Grouse, enhanced with the exceptional peated Glenturret Single Malt."

The Famous Grouse Smoky Black has an rrp of £20.07.

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