Wines of Portugal is offering consumers the chance to win a three-day autumn trip to Portugal through a new on-bottle neck-tag promotion.
The neck-tags will be available to any independent retailers and importers who wish to participate. Wines of Portugal will be printing 15,000 tags, as well as accompanying point-of-sale material, in anticipation of strong demand.
As an additional incentive for retailers, the store manager who sells the customer the winning bottle will also win a trip to Essencia do Vinho in Porto next year.
Each neck tag features a unique code. Once the bottle has been purchased, the code can be entered and verified online at www.winesofportugal.com/uk/comp.
To order neck-tags and POS for your store, contact laura@cubecom.co.uk.
Nuno Vale, marketing director at Wines of Portugal, said: "To date, independent retailers have played a key role in promoting the diversity and variety of Portuguese wines to the UK market. This neck-tag promotion has been designed to support their efforts in continuing to grow awareness and engagement and amongst consumers."