Barefoot takes steps to raise seaside profile with beach cleaning project

By Nigel Huddleston

Published: 25 June, 2015

The Barefoot wine brand is taking a campaign to keep Britain's beaches clean to ix locations over the summer.

The Barefoot wine brand is taking a campaign to keep Britain's beaches clean to six locations over the summer.

Edinburgh, St Anne's in Lancashire, Scarborough, Llanwit Major in Wales, Weston-super-Mare and Joss Bay in Kent are all on the itinerary for the tour, which will be the eighth year Barefoot has undertaken the project.

Over that time, it has helped to give Barefoot a high profile in retailers and bars in coastal locations around the UK.

This year's programme was kicked off with the creation of a giant SOS signal on the beach at Morecambe Bay in Lancashire.

The sand art design measured 150 metres across and represented the 13,000kg of litter the project has collected from over 50 beaches in the previous seven summers.

This year's campaign will call on volunteers to help clean their local beaches. As a reward they will get samples of Barefoot wine from bars made out of sand at each location.

Olga Senkina, marketing director EMEA at supplier E&J Gallo, said: "As a fun and community-minded brand, we really want to inspire people to get involved in the Barefoot Wine Beach Rescue Project in an engaging way.

"We know that social media plays a key part in our consumers' lives so this giant sand art has provided the ideal, attention-grabbing springboard for the campaign.

"Throughout the summer, we will be encouraging consumers to create a buzz around each clean by uploading their own SOS signals to Twitter."

The project runs in collaboration with the charity Surfers Against Sewage.

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