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ProWein 2015: Huge potential to build super brands around the world says Concha y Toro

Published:  19 March, 2015

Building strong brands in the key £8 to £10 price sector has become increasingly the key battleground for the truly global wine producers operating in the main markets around the world, according to Thomas Domeyko, Concha y Toro's export director for Europe, USA and Africa.

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