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Oliver Zhou's personal tips on how to enter the Chinese wine market

Published:  06 January, 2015

As someone who has been working in the Chinese wine industry for quite some time, it is not uncommon to meet winery owner/export manager/brand manager who are desperately talking about trying to enter Chinese market and get on track with this fast growing industry. But like the old saying, it is always easier saying(in this case, planning) than doing. Chinese market is more sophisticated than other market in many ways, and spending days reading marketing research material simply won't cut it. I would like a share some Chinese insight into entering the Chinese market which many wineries might neglect one thing or two.

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