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Geoffrey Dean on how wine tourism has taken off in Catalonia

Published:  24 November, 2014

If New World countries were the forerunners in promoting wine tourism, it has taken some Old World heavyweights much longer to embrace the concept. Spain was slow off the mark, notably Catalonia, but from a standing start 10 years ago, the Catalans have finally woken up to the value of wine tourists. And the punters are coming in big numbers - an estimated 750,000 a year, with Torres' Penedes headquarters alone attracting 120,000 visitors.

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