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Guy Woodward: even Champagne has a lot to learn about consumers

Published:  07 November, 2014

Comedian and writer David Mitchell is among the more perceptive columnists for the once great Observer, so it was with interest that I read his piece on how the taste of Champagne doesn't matter. When it comes to serving sparkling wine, he claimed, so long as it has bubbles, and says Champagne and not Cava on the label, any further qualities are immaterial.

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