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Master sommeliers Gerard Basset and Kathrine Larsen flag French wine potential in on-trade

Published:  23 October, 2014

Top sommeliers Gerard Basset and Kathrine Larsen say the on-trade needs to trust staff, not be afraid to have a French wine as the house offering, and tell compelling stories in order to boost sales in the category. 

Top sommeliers Gerard Basset and Kathrine Larsen say the on-trade needs to trust staff, not be afraid to have a French wine as the house offering, and tell compelling stories in order to boost sales in the category.

Few are better qualified than this pair to share their insight: both are master sommeliers and Basset also has an OBE and is a Master of Wine, while Larsen was awarded the UK Sommelier of the Year award for 2014.  

Speaking at Harpers' France Summit earlier this week, Larsen and Basset shared their stories with delegates. Here are a few highlights:

For further information on what was covered at the France Summit in the debates and other masterclasses check out next month's magazine.

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