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Bordeaux to launch first global marketing campaign to address falling sales

Published:  16 October, 2014

The Conseil Interprofessionel du Vin de Bordeaux (CIVB) is launching its first global marketing campaign to help counter falls in sales by both volume and value. Its seven priority markets - China, USA, UK, Japan, Germany,  Belgium and France - will soon be flooded with new atmospheric images drawn up by leading British advertising agency, Isobel.

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