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Ferrari's Camilla Lunelli on finding a home for Trentodoc Italian sparkling wine in the UK

Published:  12 September, 2014

It was Giulio Ferrari in Trento, the Alpine north of Italy, who pioneered traditional method sparkling wines, or 'Metodo Classico', in Italy in 1902. With barely 900 hectares dedicated to sparkling wine production, mostly in mountainous vineyards, the wineries of Trentodoc, as the association is known, have carved out prime position at home.

Today, Cantine Ferrari is still the region's most prestigious producer with a cult-following across Italy for its Perlé brand and its top cuvées like Riserva Lunelli and Giulio Ferrari. While they have built an impressive reputation in both the US and Japan, they are treading very carefully in the UK. Camilla Lunelli, Ferrari's PR and communication director, speaks about the company's UK strategy to Anne Krebiehl MW.

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