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Richard Clark: we're always looking for next "Crabbie's" breakthrough at Halewood

Published:  08 August, 2014

Halewood International's innovation programme has been the lifeblood of a £270m-plus turnover independent drinks manufacturer and distributor that has reinvigorated many of the markets in which it operates. Andrew Don speaks to Richard Clark, director of innovation, about the company's new product development (NPD) and the importance NPD plays in the life of a 30-year-old business that learns from both failure and success.

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