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Maria Chebotova: what we can learn from Think Red Think Côtes du Rhône campaign

Published:  07 June, 2014

Intense market competition makes it hard to be successful in the UK. As the epicenter of the wine world it is easy to be lost in the tons of advertising campaigns and communications. But having been recognised as having one of the best UK trade campaigns in recent years, the Côtes du Rhône has been doing something different. Olivier Legrand, marketing director at Inter-Rhône, and one of the creative minds behind the Think Red Think Côtes du Rhône concept shares some of the secrets of its success with Harpers.co.uk.

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