FORMER ODDBINS MARKETING CHIEF LAUNCHES CONSULTANCY

Published: 23 July, 2008

By Jack Hibberd

The former marketing chief of Oddbins, Laurie Webster, has set up Raisin Sauvage, a new marketing services agency for drinks companies. Webster, who most recently was head of marketing at entertainment retailer HMV, said that the new agency will offer a full range of creative services, from graphic design and NPD to brand identity and advertising'. I have wanted to do this for a while now,' said Webster. Actually, I was keen to get back into the wine sector almost as soon as I left it, as I missed the product so much. The company philosophy is based around delivering design and strategy solutions that are creative, relevant and blissfully free of marketing rhetoric - my extensive experience on the client side forms the basis of this approach.' The company will focus on the retail arena, and Webster told Harpers that he already has five clients. I am doing a lot of new product development and branding work,' he said. For example, I am working with Vinoceros to redevelop the 16-strong Vistamar range, and am in talks with Unwins about working with them on some NPD projects. I am also working with a famous London fine wine merchant on its brand identity.' Raisin Sauvage has set up its office in London and currently has three staff. For further information call 020 8778 0708 or e-mail jo@raisinsauvage.co.uk.

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