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Katherine Canfield on a new US wine business targeting menoposaul women

Published:  28 April, 2014

The important role women play in the future of wine - and the drinks industry as a whole - is undeniable; however, this critical demographic continues to be elusive for many in the trade. Wine businesses have attempted to fill this gap in their customer base with new marketing strategies, such as the calorie-focused marketing for wines and cocktails employed by US alcohol brand Skinnygirl Cocktails

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