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Kingsland Wine & Spirits poaches marketing director from Accolade

Published:  27 January, 2014

Manchester-based Kingsland Wines & Spirits and Legacy Wines has appointed Neil Anderson to the newly-created role of marketing director.

Anderson joins from Accolade Wines where he was global brand controller, responsible for Hardys and Banrock Station, for the last two years. He has previously held senior brand management roles at Constellation, Allied Domecq and Gillette.

Anderson will be responsible for helping drive strategic growth, marketing activities, leading special projects and helping Legacy Wines develop its branded propositions.

Andy Sagar, managing director at Kingsland, said: "I am delighted to welcome someone of Neil's experience to the team. This appointment is key to the strategic growth and vision of the business which will develop over the coming months."

Back in September, Kingsland added Ed Baker, finance director, and Paul Braydon, wine buyer, to its management team. Baker, previously at G&J Distillers, will evaluate strategic opportunities, as well as looking at funding and legal issues. Meanwhile Braydon's focus is  to develop the Australian, New Zealand and European wines segments of the Kingsland portfolio.

At its 18-acre site in Irlam, Manchester. Kingsland employs around 300 staff. It produces its own wine brands as well as offering sourcing of wine "from vine to shelf", contract packing and importations, bottling storage and distribution. 

In January 2012, Kingsland launched a new division, Legacy Wines, to focus on the impulse, on-trade and European export sectors of the company's operations. It is headed up by sales and marketing director, Rob Page and supported by a dedicated sales team, including Ray King, Diane Barratt, Tim Morgan, and marketing manager, Laura Delooze.

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