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Consumers not convinced by premium New World sparkling wine says Tesco's Jewell

Published:  06 December, 2013

The market for New World sparkling wine in the UK is likely to remain stagnant for the foreseeable future, according to Tesco wine buyer Laura Jewell MW.

The market for New World sparkling wine in the UK is likely to remain stagnant for the foreseeable future, according to Tesco wine buyer Laura Jewell MW.

Speaking at the International Sparkling Wine Symposium at Denbies this week Jewell told Harpers.co.uk that: "Premium New World sparkling wines are simply not generally seen as a premium product by consumers in the UK, and therefore unworthy of their often plus £25 price tag."

"We have seen little growth at Tesco in this category over the past year," she added.

During her presentation, Jewell also outlined Champagne's reasonable performance in the UK in 2013, although she admitted that price and promotional discounting was largely the deciding factor for consumers, rather than an individual brand's power in the UK market.

"British Champagne drinkers seem to display little loyalty to individual brands, apart perhaps from to Moet & Chandon," she said.

"Indeed, brand awareness and loyalty across the wine spectrum is still very marginal, a notable exception being JP Chenet," added Jewell

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