KRUG RELEASES 1990

Published: 23 July, 2008

By Neil Beckett

1990 Krug, one of the most keenly anticipated Champagnes of recent years, was launched in the UK last week. Speaking at a lunch in the Krug Room of the Dorchester Hotel in London on 21 April, Rmi Krug said that the company, the last house to offer its 1990, had been under great pressure to release it for several years, but had resisted until it felt the time was right. He admitted that while the evolution of the wine was paramount - we listen to the wine, respect it, release it only when it's ready' - it had also been helpful to stagger the vintage wines, as the next to be declared will be the 1995. It is the first time since 1843 that Krug has declared a vintage from three consecutive years. Dipping into his extensive repertoire of musical analogies, Rmi Krug compared the multi-vintage' Grande Cuve to a symphony, and the three vintage wines to concertos, with the solo instrument in the 1988 a violin, in the 1989 a cello, and in the 1990 a piano. The assemblage of the 1990 Krug is 40% Pinot Noir, 37% Chardonnay and 23% Pinot Meunier. It is being offered in both 75cl bottles (RRP 125) and 150cl magnums, initially through Selfridges in London, then over the next few weeks through leading wine merchants, hotels and restaurants throughout the UK. Avowing to make Krug more accessible to more people, Rmi Krug said that it had to be at the top of every pyramid. People move freely from bars to restaurants to clubs. And people who like Krug have to find it wherever they are.' He predicted that the 1990 would not be offered in the Krug Collection range for another 25 years. At the launch, Rmi Krug announced that from 1 May, Krug will be distributed by Mot-Hennessy UK Ltd rather than Paragon Vintners.

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