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Wine Vision Live News Blog: Paul Schaafsma's vision for wine brand building

Published:  18 November, 2013

6pm: The key to building successful wine brands comes down to understanding category data, consumer behaviour and empowering your staff to make decisions and work more effectivley with the with their key trade customers, according to the UK head of Accolade Wines, Paul Schaafsma, speaking at today's Wine Vision global wine conference.

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