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Pernod Ricard urges trade to get behind premium sales this Christmas

Published:  02 August, 2013

Pernod Ricard is spearheading its 2013 Christmas campaign with a raft of new products, including a vodka launch already successful in the United States, a lower-alcohol variety for its flagship wine brand, Brancott Estate, and mainstream brandy, Domecq 1820.

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