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Carol Emmas - why keeping it simple works every time

Published:  22 July, 2013

Lately there seems to be just too much choice in life and it's tiring. For instance, only a few years ago we had just five TV stations, now there are hundreds and it takes forever to pick a channel if you're just lazily scrolling through via remote control. Then take social media; if you want to keep up with what is going on there is Twitter, Facebook, Pinterest and blogs galore. We could lose days of our lives on Twitter alone choosing what links we want to click on to. If you totted up all the minutes spent making across-the-board choices, I reckon we'd lose months of our lives.

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