Consumers notice 'little difference' between Champagne and Prosecco

By Lucy Britner

Published: 29 April, 2013

Over a third of sparkling wine consumers say there is "little difference" between Champagne and Prosecco, according to new research.

Mintel's British Lifestyles report said "sparkling wine... looks set to continue overshadowing its more illustrious cousin (Champagne) as the reputation of drinks such as Prosecco continues to grow, with over a third (36%) of Champagne and sparkling wine drinkers claiming that there is 'little difference' between the two".

Mintel's annual report revealed how consumer spending habits have changed over the past five years. It said: "Some 56% of all Brits (amounting to 23 million adults) claim to now only buy items when absolutely needed and almost four in 10 (37%) say they are buying fewer treats for themselves and their families".

The off-trade has driven growth in the alcoholic drinks market throughout the recession, according to Mintel. It was worth "a total of £39.5 billion in 2012 and estimated to grow to £45 billion by 2017".

Cider has been the big winner, according to the report. The recent value growth seen in the UK cider market of 46% between 2007 and 2012 to stand at £2.7 billion looks set to continue in 2013. Mintel said growth was driven by "accessible flavours and a growing presence of premium brands".

Ina Mitskavets, senior consumer and lifestyles analyst at Mintel, said: "Amidst the rising cost of living and biting austerity measures, British consumers are adjusting to the new economic reality, with financial prudence and savvy shopping already the default for many.

"Britons are working harder and saving more money for the future, as a direct consequence of the recession. The reduced desire to fritter away hard-earned income on 'nice-to-haves' will shape retail offerings and will have far-reaching implications for consumer expectations about quality, price, product variety and customer service."

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