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Wine notes a turn-off, according to survey

Published:  19 April, 2013

Wine descriptions are more pompous than helpful, and most of them fail to help consumers understand the taste of the wine, according to a poll commissioned by Laithwaite's Wine.

Wine descriptions are more pompous than helpful, and most of them fail to help consumers understand the taste of the wine, according to a poll commissioned by Laithwaite's Wine.

The online survey of 1,000 wine-drinking adults was carried out by OnePoll and excluded Laithwaite's customers.

Some 55% of those polled said wine descriptions failed to help them understand the taste of wine, while nearly two-thirds said they never get the same smells as are suggested from the label. Only 9% said they looked to wine critics before choosing a bottle.

Consumers said the most useful terms were fresh, mellow, zesty, peachy and earthy but terms including firm skeleton, old bones, wet stone, tongue spanking and haunting were selected as the least helpful.

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