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Asda reports sparkling sales following £10 Champagne deal

Published:  21 January, 2013

Asda has reported a 23% rise in Champagne and sparkling wine sales over the Christmas period.

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Asda has reported a 23% rise in Champagne and sparkling wine sales over the Christmas period.

 

The retailer said it sold close to a quarter of a million bottles of Champagne in the week before New Year's Eve, with sales of Pierre Darcys Champagne Brut, which was on offer at £10, up 25% compared to 2011.

 

Sparkling wine sales rose by 28% and champagne by 17%, Asda said, causing a 1.7% increase in its market share.

 

"In times of austerity, shoppers look for ways to treat themselves on a budget, and this is never more true than at Christmas.

 

"With such a wide variety of quality sparkling wines and Champagne available, from branded Champagne at market-leading prices to trusted, award-winning own-label options, and sales that outperformed the market as a result, we're confident that we got our Christmas 2012 offering right.

 

"We're now looking forward to what should prove to be an exciting year ahead for the category," said Lynsey Grace, Asda's Champagne and sparkling wine buyer.

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