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Chivas launches Pininfarina collection

Published:  11 January, 2013

Chivas Regal has launched three limited edition products with Italian luxury car designer Pininfarina.

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Chivas Regal has launched three limited edition products with Italian luxury car designer Pininfarina.

 

The first of the Chivas 18 by Pininfarina products is an 18 year old bottle of Chivas housed in a blue metallic-finish case with a wood veneer to represent oak barrels (RRP: £105). The second has the same design features but is made with a solid wood inlay and comes with two glasses. The Limited Edition 2 products will also be individually numbered to highlight their limited edition status (RRP: £420). The bottles will go on sale from the end of February.

 

Only five of the top-end collector's piece will go on display globally and individual pieces made to order. The design is based on a mascherone, the wooden frame originally used to shape cars.

 

"Together with Pininfarina, we have produced a range that reflects the luxury and quality credentials of both partners and celebrates the beauty of deluxe design. The limited edition range will appeal to those with an appreciation for craftsmanship, history and elegance," said Pernod Ricard marketing director Patrick Venning.

 

Chivas has previously collaborated with fashion designers Vivienne Westwood and Christian Lacroix.

 

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