Sud de France is to hold its first specialist importers' trade tasting of Languedoc-Roussillon wines in a bid to promote the region's strengths.
For one day only (October 9) ten importers will come together to exhibit 140 Sud de France wines with rrp prices ranging from £8 to over £70, to the trade and press in London.
The aim is to give the chance to importers to convince the their clients that the Languedoc-Roussillon is the next classic French wine Region and is no longer simply good value for money, but is also a region with some exceptional fine wines and exceptional terroirs which are essential for any wine list.
Isabelle Kanaan, director at the London Maison du Languedoc-Roussillon, says: "With this initiative Sud de France is not only helping the region's producers to export but is now directly supporting importers in a bid to help them better sell their Languedoc-Roussillon wines."
Importers involved are: Aubert & Mascoli, Indigo Wine, Clark Foyster, Les Caves de Pyrène, Enotria, Roberson Wine, H2 Vin, Traditions & Innovations, Hallgarten Druitt and Wine Story Roussillon.
The Sud de France Specialist Importers Tasting: The Experts, takes place from 10am to
6:30pm on October 9 at the Maison de la Région Languedoc-Roussillon, 6
Cavendish Square, W1G 0PD.