GH Mumm launches Blanc de Blancs Champagne

Published: 11 June, 2012

GH Mumm is celebrating 130 years of Cramant with the launch of its Blanc de Blancs, which replaces Mumm de Cramant.

The Mumm de Cramant was first created in 1882 when the Pinot Noir-driven producer acquired a vineyard in the Côte des Blancs. Originally the wine was not sold commercially but reserved for family, with each bottle being hand-delivered, with a specially folded card. The label of the new GH Mumm Blanc de Blancs features this folded card detail.

All the grapes come from a single vintage, but the Blanc de Blancs is classed as a non-vintage as it is aged for only a short time on the lees, to accentuate the, citrus flavours of the Cramant Chardonnay.

The Blanc de Blancs has lower bottle pressure (4.5 bars compared to the standard 6), to give a creamier texture on the palate and the sugar content in the liqueur de tirage is lower than any other Champagne.

This is the first Grand Cru wine from GH Mumm's new Expert Range, which will also include a Grand Cru Brut Selection and a Grand Cru Blanc de Noirs, which willl initially only be available in France.

The Blanc de Blancs will be available in selected on and off-trade outlets with an rrp of £74.99.

Mumm is owned by Pernod Ricard.

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