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Final call for entries for Sud de France Retailer of the Year competition

Published:  17 May, 2012

Independent wine merchants are being called upon to enter the Sud de France Festival with the chance of winning Sud de France Retailer of the Year 2012 and a masterclass hosted by Sarah Jane Evans MW.

As well as being awarded the title and the personal tutored masterclass for the winner's customers, merchants will also receive an invite to the festival dinner and will be promoted by Sud de France as its recognised accredited Independent Wine Merchant of the Year.

Harpers Wine & Spirit is working in partnership with Sud de France, and will cover the festival editorially and profile the winning retailer.

To qualify you need to be a leading independent wine merchant with a retail outlet in  London or the south east. You must also be able to hold a consumer-based wine tasting over the promotional period of June 11-25.

Merchants will be judged on the amount of thought and effort put into their window display and shop floor, as well as best pre-festival promotion.

They will also be judged on the best use of imagination for promoting the wines from the region during the festival, through activities such as themed tastings, masterclasses, dinners, etc. Merchants will be supplied with POS to decorate their stores.

If you are interested in participating, please contact