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Indies targeted with scratch card promo

Published:  03 May, 2012

Independent retailers will have the chance to win instant cash prizes of £10 to £5,000 with E&J Brandy's new scratch card promotion.

The initiative will run on cases of 35cl bottles and has been developed as a means of driving distribution of this format within the convenience channel.

Starting this month, independent retailers can purchase specially marked cases that include a limited edition scratch card that could reveal the cash prize. The promotional stock will include bottles with neck collars that bring consumers' attention to the new format.

The activity will be supported in cash and carry depots with POS materials and there will also be a trade media advertising campaign.

E&J Brandy 35cl bottles have an rrp of £8.99.