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Enotria to focus on sales and driving acquisitions

Published:  09 March, 2012

Eighteen months on from the merger with Great Western Wine, Enotria is back on the acquisition trail, says chief executive Alison Levett.

Speaking at last week's annual tasting, Levett told Harpers the firm is on the lookout for either a specialist business or one that would strengthen the firm in a particular geographical area.

Enotria, whose turnover is made up of 55% on-trade sales, bought Wheeler Cellars and Select Vineyards in July 2008 for an undisclosed amount.

"I hope before too long we will be able to do another similar deal," said Levett, adding, "it would be misleading or inappropriate to put a timescale on it - but it's a key part of our strategy.

"This is the year of the salesforce, and growing the business ourselves is our first and foremost priority."

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