Berry Bros. & Rudd posts record internet sales
Berry Bros. & Rudd, has reported its best ever year for internet sales, at 72% up on 2010.
Berry Bros. & Rudd, has reported its best ever year for internet sales, at 72% up on 2010.
The 300 year old wine retailer and vintner to the queen sold over £25 million of wine, through sales from its own retail site and Berrys' Broking Exchange (BBX), during 2011.
It sold over £25 million of wine and was 72% up on 2010, through sales from its own retail site and Berrys' Broking Exchange (BBX), during 2011.
The most substantial growth in online sales has come from sales on Berrys' Broking Exchange (BBX), set up by Berrys' to enable customers to trade the wines they hold in the company's UK bonded warehouse.
The biggest sales of fine wine online have been £69,000 for a collection of 12 bottles each of Ch. Margaux, Ch. Lafite-Rothschild , Ch. Haut-Brion and Ch. Petrus (the biggest single transaction).
The most spent on a single bottle of wine on bbr.com included an 18-litre bottle of Ch. Ducru-Beaucaillou 2005 sold for £4,048 and an Imperial of Ch. Lafite-Rothschild 2010, which sold for £8,083.
Wines worth £13.2 million were sold on BBX in the whole of 2011.
Simon Berry, chairman of Berry Bros. & Rudd said: "Our retail site continues to perform well and is experiencing strong growth.
"However, the investment we have made in BBX is really paying off - with better-than-expected sales of wines.
"By creating, in effect, an eBay for fine wine, we feel we're potentially changing the way that collectors and investors trade fine wines and our customers have clearly embraced the new service.
He added: "Overall, our online sales figures this year are a clear demonstration that investment in content, fulfilment and distribution has paid off and we're forecasting continued growth particularly from international markets including the Far East."
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56-58 Church Walk, Burgess Hill, West Sussex, RH15 9AN
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