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Wine Society keeps prices static for 2012

Published:  20 December, 2011

The Wine Society has announced it will not put up prices in the new January list and has lowered prices on more than 300 wines.

A buoyant 2011 trading means it hopes to sustain prices throughout the year.

It puts its success down to £1m of profit being reinvested to keep prices as low as possible, due to it being a mutual non-profit maximising organisation.

Rather than use large, headline grabbing discounts, deep discount deals or BOGOFs on a limited range, it has focussed on sensible price reductions across the board to the benefit of as many members as possible.

It says fixed costs of the business have therefore been spread more thinly, facilitating a small margin reduction, which has been directly reflected in the pricing of the wines.

In addition members have remained loyal to the Society and have grown greater than projected throughout 2011.

The Wine Society which was founded in 1874 sticks strictly to its policy of modest, organic growth, with no advertising.