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Christmas kits aimed at cocktail novices

Published:  23 October, 2011

Funkin has produced a Christmas cocktail starter pack to encourage pubs and bars which don't already serve cocktails to introduce them for the festive season.

Funkin has produced a Christmas cocktail starter pack to encourage pubs and bars which don't already serve cocktails to introduce them for the festive season.

The kit includes four 1-litre cocktail mixers, which will create 160 cocktails when added to spirits. They are Funkin Strawberry Woo Woo and Funkin Cosmopolitan, designed to be served with vodka, and Funkin Mojito and Funkin Strawberry Daiquiri to be served with rum.

Branded POS includes mini-shakers, glasses, posters and menus are also included in the kits, which are available from online for £99.99.

The mixer packs have a shelf-life of up to one year, or six days once opened.

Funkin chief executive Andrew King said: "The Christmas cocktail starter packs help licensees to make the most of this hugely important trading period and are designed to convince those who have until now shied away from the cocktail opportunity to fully embrace it.

"The kit is a reflection of our commitment to broadening the availability of cocktails and to growing the market, reaching new consumers. Once customers have seen the benefits of incorporating Funkin cocktails into their Christmas drinks menus, we hope this becomes a permanent fixture in their offering into the New Year."

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