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Two new gin brands for G&J Greenall

Published:  06 October, 2011

Distiller G&J Greenall is fast-tracking its expansion by developing two new gin brands.

The move comes on the back of the £7.5 million management buy-in, buyout from the De Vere group. The company has also launched its portfolio in the US.

Speaking at the group's 250th anniversary event at the Warrington distillery last week, chief executive Christian Rose told Harpers the level of Greenall's financial backing was "eyewatering".

The new partnership is led by Rose alongside investors Enzo Visone, former chief executive of the Campari group, and Warren Scott, non-executive director at G&J Greenall.

The distiller is also developing a partnership with the Bulldog Gin brand and is looking to buy additional brands. "We are now on the acquisition trail and are looking to buy spirits brands and to distribute others," said Rose.

"We're not looking to buy major mainstream brands, but those that are currently sitting quietly under the radar where not much is being done. I'm not saying it's imminent and we're going to be buying something in the next three to six months, but we are actively out there looking," he added.

G&J Greenall produces more than 50% of the UK's own-label gin and vodka.
It also currently produces and bottles Bombay Sapphire for Bacardi, as well as other private label gins.

Its own-brands include G&J Greenall Dry London Gin, Berkeley Square and Bloom.
The company has grown by 20% in the last three years.